If you are a restaurant owner or run a local business on Longboat Key, you know how important it is to have a good reputation. In today's digital age, that means having a strong online presence. And one of the most critical components of that online presence is online reviews.

As a small business owner, you know how difficult it can be to attract new customers and engage with current (and past) customers. With the tools provided by Google, however, you can promote your business directly to local consumers. Here’s how you can use your Google Business Profile to reach out to locals and grow your customer base.

Dive deep into Arthur Conforti's unique journey from marketing Beneva Flowers to forming Longboat Key Web Solutions. Discover the transformation of digital marketing from its infancy to the dawn of AI.

Facebook uses a number of factors to determine what content to show in a user's news feed. It’s typically based off multiple factors like who you follow, where you comment, and where you spend the most time on Facebook.

As our barrier islands continue to attract discerning residents and visitors, having a sophisticated online presence becomes increasingly crucial. But that doesn't mean losing the personal touch that makes our community special – it means enhancing it with digital tools that help you reach the right audience.

Climbing to the top of the first page on a search engine such as Google, Yahoo, and Bing, is a tough task for any business. But there are some things you can do to improve your rank and give you and advantage over your competitors.

Google My Business allows business owners to supply information that can show up in a Google search, such as open hours, address, phone number, and photos.

We wanted to take an opportunity to highlight an important feature Google has available that does not get enough visibility. The feature is called Google Business Profile (GBP). Even though it has been around for awhile, its power of is often overlooked.

A great website is the backbone of any successful business. It not only gives customers (and potential customers) a place to gather information and learn about your business, but it also provides you a medium to show the world what your business is all about and what it can do for your customers.

Digital marketing is evolving constantly, and if you're a business owner in Sarasota, Florida, staying up-to-date with the latest SEO practices is essential for your online success. Sarasota Web Solutions breaks down the differences between Meta tags and HTML SEO with this simple, jargon-free guide.

At Sarasota Web Solutions, we’ve always maintained that customer feedback, especially Google reviews, is the pulse of any successful business. Your Google Business Profile, studded with positive, authentic reviews, can significantly enhance your business's online visibility and credibility. But are you capturing these crucial reviews effectively?

Unlock the potential of your business with smart SEO investment. Discover how Sarasota Web Solutions can guide you through the costs, strategies, and long-term benefits of optimizing your online presence. Dive into the world of reciprocal linking, hyperlocal SEO, and building website authority—all in our latest insightful article.

In the ever-evolving digital landscape, scammers are constantly developing new tactics to trick unsuspecting business owners. At Longboat Key Web Solutions, we make it our mission to stay ahead of these threats. We regularly update our security protocols, invest in the latest protective technologies, and educate ourselves on emerging cyber threats.